PRIVACY POLICY NOTICE

At 121 Private Bank the basis of each customer relationship is trust.  You have chosen to do business with 121 Private Bank and we are obligated to honor that relationship with great care, beginning with the information you have chosen to share with us.  We believe that your privacy should not be compromised.  At the same time, we want to offer you the array of financial products and services you need to accomplish your financial goals.  We believe we can do both through the privacy policy outlined below:

1. Our customer expects privacy.
At 121 Private Bank, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities.  And, while information is critical to providing quality service, we recognize that one of our most important assets is our customer’s trust.  Thus, the safekeeping of customer information is a priority for 121 Private Bank.

2. Why we collect, retain, and use customer information.
We collect, retain, and use information about you only where we reasonably believe that it will help administer our business or provide products, services, and other opportunities to you.  We collect and retain information about you for specific business purposes and we will tell you why we are collecting and retaining it upon request.  We use information to protect and administer your records, accounts, and funds; to comply with certain laws and regulations; to help us design or improve our products and services; and to better understand your financial needs.

3. We will maintain accurate information.
We continually strive to maintain complete and accurate information about you and your accounts.  Should you ever believe that our records contain inaccurate or incomplete information about you, please notify us.  We will investigate your concerns and correct any inaccuracies.

4. We will limit employee access to your information.
We will limit employee access to personally identifiable information to those with a business reason for knowing such information.  We will also educate our employees so that they will understand the importance of confidentiality and customer privacy.  We will also take appropriate disciplinary measures to enforce employee privacy responsibility.

5. Security procedures protect your information.
We safeguard information according to established security standards and procedures, and continually assess new technology for protecting information. Our employees are trained to understand and comply with these information principles.

6. We restrict disclosure of account information.
We do not reveal specific information about your accounts or other personally identifiable data to parties outside our organization unless it is under the following circumstances:  your request or authorized disclosure; the information is provided to help complete a transaction initiated by you; the information is provided to a reputable credit bureau or similar information reporting agency; or the disclosure is otherwise lawfully permitted or required.

7. We maintain your privacy information and respond to inquiries.
When the bank conducts business with third parties, it requires its vendors and suppliers to maintain similar standards of conduct regarding the privacy of personally identifiable customer information provided to them.

8. We will provide privacy information and respond to inquiries.
At 121 Private Bank, we value our customer relationships.  We want you to understand how we use the information you provide and our commitment to ensuring your personal privacy.  If you have any questions about how 121 Private Bank protects your confidential information, please call us at: 205-982-9983.